Sharing stories and conducting a dialogue
The programme agency within the Ministry of Agriculture, Nature and Food Quality handles the communication on the TPI programme and the actions of the 10 partners. The main outcome of this communication is to discuss the direction of the transition and to monitor the actions: are they accelerating the transition? It therefore involves communication in a broad sense. This implies not only conveying but above all listening to stories of young and other professionals and bringing professionals from science, industry and policy together in an open dialogue. Where can they identify opportunities and what concerns do they have about the transition? It is also important to record the lessons that the partners learn along the way while implementing their actions and to pass on these lessons, also to a wider audience. If necessary, the efforts must be adjusted as well. What are the long-term goals? Better translation to humans. And the actual implementation of approved animal-free innovations.